01
Arch framing
Every hero image sits inside the riad's own architecture.
Studio concept02 / 04Boutique riad
Riad Serenity
Arrival as a slow reveal.
- Sector
- Boutique riad
- Scope
- Art direction · Web design · Front-end
- Focus
- Atmosphere, rooms, direct contact
riad-serenity — studio concept
01The brief
A riad is experienced by stepping inside: a plain door, then a courtyard that changes everything. The concept translates that moment to the web — a site that rewards the first scroll the way a courtyard rewards the first step.
02The approach
Arch geometry frames every key image, a zellige-inspired star pattern becomes a quiet texture, and a clay-and-sand palette carries warmth without cliché. Rooms, gallery and contact are always one gesture away.
On mobile
System
Arrival as a slow reveal.
Palette
Clay
#B4553A
Sand
#E9DCC7
Cedar
#1F3A33
Night
#1A1714
Typography
أب Aa
Noto Kufi Arabic + Geist
Aa — 0123Details
02
Zellige texture
An eight-point star pattern used as texture, never as decoration overload.
03
Bilingual signage
Arabic and Latin type set side by side, like signage at the door.
This is a self-initiated studio concept. The business, its name and all content are fictional and were created for design exploration.
Next project03 / 04
Noir & Bean
Loud type, strong coffee.