01
Horizon grid
One line organises the whole system, from hero to footer.
Everything sits on the horizon.
Coastal hotel sites tend to drown in carousels. The concept strips it back to what guests actually decide on: the light, the rooms, the view, and how to ask about dates.
A thin horizon line runs through every layout, anchoring type and imagery. Sea blues and sun-washed neutrals keep it airy, while rooms are presented as a calm, comparable list with a direct enquiry action.
System
Palette
Sea
#1E4E79
Foam
#F4F1EA
Sun
#F2B35B
Tide
#7FA7C4
Typography
Archivo Expanded
Aa — 012301
One line organises the whole system, from hero to footer.
02
Rooms listed side by side, so guests can decide without clicking around.
03
Dates and questions go straight to the front desk, in one step.
This is a self-initiated studio concept. The business, its name and all content are fictional and were created for design exploration.
Sable
A menu read like a manuscript.